Linking Structure & Strategy: Let the Spiders Crawl04.27.16

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as "spidering" or "crawling"). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.
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Originally posted 2007-03-08 23:36:15.

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Building Web Pages Optimized for AdSense04.19.16

In this lesson we will talk about building web pages with good content and why they are an important part of making money with Adsense.

This lesson assumes that you already have a website or at least a basic theme in mind for your Adsense pages. There are two ways that you can get started using Adsense.

The first and easiest way is to put Adsense ads on existing pages that you already have in place. You can do this by following the steps inside your account under the "Adsense Setup" tab.

With this method you can start earning money with Adsense fairly quickly. In fact you'll be amazed at the results you will be able to achieve in a very short period of time.
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Originally posted 2007-02-18 04:17:22.

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Google & Authoritative Domains04.12.16

Content on a new domain with limited authority will not rank as well as content on a trusted domain name. Through 2006 Google placed significant weighting on trusted authoritative domains. According to Hitwise and the NYT in November of 2006, search provides roughly 22% of the web traffic to many newspaper websites, with roughly 2/3 of that traffic coming from Google.

Google is not sending these newspapers so much more traffic because the newspapers are doing SEO. They are sending more traffic for a variety of concrete reasons:

  • Google wants to rank informational pages.
  • Many of these newspapers are well trusted offline within their communities.
  • Newspapers have an informational bias and their articles consist of real unique human written text.
  • Google feels they can rely on long established businesses and sources of power more than the average website.
  • The more your sites (or sections of them) look like a trusted newspaper, the easier it is going to be to rank well in Google.

    Originally posted 2008-05-11 00:01:33.

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    Google – Social Marketing Experiment04.05.16

    According to TechCrunch, Google has been experimenting a new system which ranks sites through votes by the users themselves. Does this voting system sounds familiar? Well, if you are a Digg user, you'll definitely realize that Google has taken bits of Digg's most popular feature to their advantage

    Google allows you to enhance the search results yourself by making the necessary changes such as moving, adding and even removing a certain search result. If by any chance that you want to undo your changes, Google also allows you to do so. Also take note that this "experimental feature" will only be available for a few weeks only.

    As you can see from the image below, you can vote and hide sites from the search results. Take note that for the meantime, this feature are not applied to the general search results. It will only be available to users who has a Google Account.
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    Originally posted 2007-12-03 00:03:16.

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    "Father of SEO" banned from Wikipedia!03.29.16

    Remember Jason Gambert, the man who supposedly proclaim that he was the one who first invented and used the phrase "SEO"? It seems that he is up to no good again. Apparently he has logged on to Wikipedia and edited some pages so that it would appear that Wikipedia is backing up his claims of being More →

    Originally posted 2008-07-22 02:16:26.

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    Getting Free PR Backlinks & .GOV + .EDU03.22.16

    This technique is not exactly new for link building, and many of you may already know it, however it is a technique that easily falls in to the grey hat area. Essentially this technique revolves around finding places to post your link that either has PageRank, is on an .EDU, or .GOV domain, or both.

    Now there is some debate on whether or not EDU and/or GOV backlinks carry any additional weight over ordinary links, but the reality is that a backlink is a backlink. If there's a chance that it may help your ratings, even in a 2nd tier search engine like MS Live, then why not try it? PageRank links on the other hand are unquestionably valuable, so let's explore these methods.

    The first criteria we are looking for is a site that will allow us to post a link. That narrows our search down to forums, guestbooks, comment fields, etc. Now, in my opinion if we were to simply spam our URL on these sites, it would be black hat. More →

    Originally posted 2007-02-04 15:12:38.

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    Calculating Link Popularity03.15.16

    By the term link popularity it is denoted how many websites are linked with a particular website. Many of the prominent search engines provide a lot of importance to the link popularity of the websites. The link operator is represented like "link:" and this is added at the beginning of a particular URL to find the number of links associated with it. The tool will help you to know more about the link popularity of any site as they will consult the important search engines to get the most authentic results. The results will surely vary from one search engine to the other.

    Originally posted 2008-10-01 14:34:47.

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    Search Engine's Temporal Analysis03.08.16

    Search engines can track how long things (sites, pages, links) have been in existence and how quickly they change. They can track a huge amount of data such as:

    • How long a domain has been in existence
    • How often page copy changes
    • How much page copy changes
    • How large a site is
    • How quickly the site size changes
    • How quickly link popularity builds
    • How long any particular link exists
    • How similar the link text is
    • How a site changes in rank over time
    • How related linking sites are
    • How natural linkage data looks

    In some cases, it makes sense for real websites to acquire a bunch of linkage data in a burst. When news stories about a topic and search volumes on a particular term are high, it would also make sense that some sites may acquire a large amount of linkage data. If that link growth is natural, many of those links will be from high-quality, active, frequently-updated sites. Unless you are doing viral marketing most of the time, if links build naturally, they build more slowly and evenly.
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    Originally posted 2008-05-25 05:40:21.

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    Design Search Engine Optimized Web Pages03.01.16

    This is very important to design the web pages of your site according to the important guidelines of SEO if you really wish to make a good fortune out of it. SEO will suggest you to place the key words and phrases at the tags and Meta tags as the search engine spiders often go through them while indexing a particular site in their result pages. More →

    Originally posted 2008-07-12 01:44:18.

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