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WebSite Navigation

Effective navigation should let a user know:

  • what site they are on;
  • where they are in that site;
  • and where they have been.

Navigation and Search Engines

Good navigation helps search engines better understand the site structure as well as helping site users. Typically your most important documents will have the greatest number of inbound links.

Often, people will use tabs or images for their links which have a minimal amount of descriptive text in them. You can offset this by using descriptive text links in the page footer. You can see an example of this technique at http://www.search-marketing.info. It is common to have one set of navigation that is used by site visitors and another that is used by search engine spiders.

Originally posted 2008-08-18 01:39:48.

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Does Google Have The Wrong SiteLinks or No Links To Your Website?08.30.14

Sitelinks are the extra links that is found below the URL and description of your web page. Google chooses these sitelinks for your website which sometimes goes a little awry and links you to wrong website. If you discover that there are no sitelinks then you can follow a few simple steps. If you have a site which is totally made in flash then use text links that are standard and which can be parsed by the search engines.
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Originally posted 2008-08-18 01:39:48.

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The "Class C Checker" Tool08.23.14

This is an exceptional tool that can prove to be of extreme help for those who are looking forward to optimizing the web pages correctly. This is a tool which lets you know whether few sites are being hosted in the similar type of IP range of Class C or not. This tool will come really handy if you own a number of sites which are cross linked. If this is the case then this is a great idea to host them on the IP range of Class C. Moreover if you are looking forward to adding some links on your site then this is good to know whether they are also using the same Class C IP and this can be known with the help of this tool.

Originally posted 2008-09-11 06:18:22.

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SEO Worst Practice Manual08.16.14

This post is dedicated to some of the tricks people try to play on search engines. The following are some of the most common current techniques:

  • reciprocal link trading, free-for-all link exchanges, and other bottom feeder links arenot effective
  • page onload redirects arerisky, but some do well with it short term
  • link renting areeffective if you are creative
  • interlinking many small sites to gain popularity areeasy to leave footprints unless it is done well
  • keyword stuffing and hiding text either on or off the page arenot effective unless intent looks legitimate
  • cloaking areeffective until they catch it
  • automated content generation aredepends on intent
  • cross site scripting errors areeffective short term, but usually solved quickly

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Originally posted 2007-01-12 00:54:16.

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Site Optimization for Dummies08.09.14

Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind:
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Originally posted 2007-12-19 16:17:51.

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Google & Duplicate Content08.02.14

Since December 2004, webmasters have been noticing Google has been tweaking their duplicate content filters. If you have many pages with near similar content, then they may struggle to rank in Google.

If you rewrite your URLs, make sure they are not getting indexed under the old and new URLs. Also, ensure print only and other versions of similar content are not getting indexed. WebmasterWorld had a good thread about the topic at http://www.webmasterworld.com/forum30/31430.htm

As automated spam spreads and rich consumer feedback is posted to the web, hollow merchant sites will be forced out of the Google search results, which is a trend that has been going on for a couple years now.

The best solution to that problem is to be able to collect rich user feedback on your site or find other value add ideas to differentiate your site from websites that are hollow product databases.

Originally posted 2008-06-07 00:56:09.

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Building a Targeted Link Network On a Budget07.26.14

I'm sure many of you have spent time making dummy sites with the sole intention of having those sites link to your main site. For example, you may have a forum on Snowboarding, and in order to drive traffic to your main site, you create 60 sites about specific snowboarding niches, such "Colorado Snowboarding" or "Advanced Snowboarding Techniques" Each site links to 20 of the other sites, while the main navigation links on each site all point towards your main site. If the strategy is executed correctly, you now have 60 portals driving traffic to your site. If you're main site already has PR, linking back to a handful of those sites is a good way to start passing the PR down the chain. More →

Originally posted 2007-02-11 01:58:22.

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A Secret Way Of Getting Traffic07.19.14

Submitting to Online Directories

If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from?

One of the better ways to get traffic for your site is to submit your site to the many directoriesthat exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy.

In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category.

Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (http://dir.yahoo.com), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year.
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Originally posted 2007-02-27 23:35:55.

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Social Interaction and Links07.12.14

Where to Get Links

  • Create content or ideas which important people can identify with and would likely link at.
  • Directories may link to sites you submit.
  • You can exchange links with similar web sites. If you can afford to, it is better to create legitimate business partnerships and friendships rather than just exchange links with whoever is willing.
  • Writing articles about your topic and placing them on other web sites can give you inbound links via the article signature. If you submit articles to other sites, you may want to create unique content just for the article submission sites or have a longer or different version of the article on your site so that you are not fighting against duplicate content issues when others syndicate your articles.
  • Writing press releases can give you inbound links.
  • You can participate in forums which provide signature links. If you participate in communities and leave relevant, useful comments then eventually people may want to link to you if they start to like you.
  • Buy links or rent advertising space.
  • Donate to charities for links.
  • People interested in your site may eventually link to you without you asking.
    Generally, this is where SEO battles are either won or lost in competitive markets.

Generally, the easier and cheaper the link is to get, the less a search engine will want to trust it. Getting other people to want to talk about you or your business (and link to you) is the golden egg of SEO.

Search engines want to count legitimate editorial citations. They would prefer not to count other types of links as votes. Some engines, such as Google, have advanced algorithms to find and discount many artificial links.
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Originally posted 2006-12-28 05:32:12.

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Yahoo! Backlink Check07.05.14

Backlinks is another way of saying "links into a page". When you check backlinks in Yahoo!, ('linkdomain:www.whateversite.com'), it shows most of the known links into a site. Yahoo! has also had some trouble with 301 redirects and may show the wrong URL locations for some of the backlinks.

You can check the backlinks into your home page specifically by specifying the full URL of the home page ("link:http://www.whateversite.com/").
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Originally posted 2008-05-30 23:06:36.

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