Yahoo! Search Distribution07.27.16

Yahoo! technology now powers around 20% of U.S. search including Yahoo!, AllTheWeb, AltaVista, and many other sites that syndicate or use portions of these search indexes.

Yahoo! places pay-per-click ads at the top and bottom of Yahoo! search results in a blue box and also places ads on the right side of search results. On some of their partner sites, these ads are blended so that they look very similar to regular search results.

Yahoo! also has a paid-inclusion program by the name of Yahoo! Search Submit that allows them to generate revenue from the regular (organic) listings.

Originally posted 2008-06-10 11:12:22.

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SEO Worst Practice Manual07.20.16

This post is dedicated to some of the tricks people try to play on search engines. The following are some of the most common current techniques:

  • reciprocal link trading, free-for-all link exchanges, and other bottom feeder links arenot effective
  • page onload redirects arerisky, but some do well with it short term
  • link renting areeffective if you are creative
  • interlinking many small sites to gain popularity areeasy to leave footprints unless it is done well
  • keyword stuffing and hiding text either on or off the page arenot effective unless intent looks legitimate
  • cloaking areeffective until they catch it
  • automated content generation aredepends on intent
  • cross site scripting errors areeffective short term, but usually solved quickly

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Originally posted 2007-01-12 00:54:16.

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Requesting Links07.13.16

Not every link you request requires giving a link back. Sometimes it is cheaper and more efficient to just to go target higher quality links. Sometimes you can just request a link and get it by being personal and empathetic. Other times links may require payment.

Be Personal
The best way to go about acquiring links is to be as personal about it as you can. Look around their web site and try to find personal information. The more you find, the better you are.

When e-mailing them, try to submit it to the person who runs the site, not a general info submission. If you can state where your link should go on their site and how it would improve their user experience, you stand a good chance of getting a link.

Off-topic, somewhat personal statements showing you share similar interests may make you seem more human and more connected with them and will make it easier to get links. For instance, if you found out that I like peanut butter, somehow mentioning that or joking about it in the e-mail will make me far more likely to link to your site.
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Originally posted 2007-01-25 20:22:17.

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How to do Well in Yahoo! – PART 207.06.16

……continued from PART 1

At the 2004 Las Vegas WebmasterWorld World of Search Conference, Yahoo! stated that they prefer if you have somewhat shallow directory paths of three or so levels deep or less.

example 1:
www.mysite.com/cheese/cheddar/sharp/yummie.html = good

example 2:
www.mysite.com/chs/chd/shrp/eat/now/today/yummie.html = bad
More →

Originally posted 2008-06-13 23:06:23.

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When Algorithm Changes Occur06.29.16

Your rankings will improve. They will also get worse. Many people rush off to change things right away when the algorithms change. Sometimes the search engines roll in new algorithms aggressively, and then later roll them back. They cannot fight off new forms of spam and determine how aggressive to be with new algorithms unless they sometimes go too far with them.

If you are unsure of what just happened, then you may not want to start changing things until you figure it out. Sometimes when algorithms are rolled back or made less aggressive, many sites still do not rank well because their webmasters changed things that were helping them. Nobody is owed a good rank, and just because a ranking temporarily changes does not mean that a site has been penalized. It is far more likely that the ranking criteria shifted and the site may not match the new ranking criteria as well as it matched the old ranking criteria.
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Originally posted 2007-12-28 20:00:25.

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Using Nofollow to Sculpt Internal Link Equity06.22.16

Some links need to be seen by users to aid your site's credibility. Users expect to see a link to an about page, privacy policy page, customer support page, etc.

Sending a lot of link equity to these pages means that link equity is being wasted. Instead of wating it, you can block the ability of these sitewide links to pass link equity by using rel=nofollow in those links.

<a href="http://www.seotier.com/contact/" rel="nofollow">Contact</a>

Nofollow can also be used on secondary navigation schemes that make no sense to emphasise to search engines. Some content management systems have category based archives AND date based archives. If you structure your categories well the names of those categories should be well aligned with some of your target keywords. The date based archives are not going to be optimized for search though, so you could use rel="nofollow" on links to date based archives.
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Originally posted 2008-02-15 03:52:34.

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Play A Game & Earn Money!06.15.16

For the past few months, it seems that more and more people are getting desperate to earn a living. Ever since the recent economic downturn, a lot of people who lost their job finds new hope in the world wide web or the internet world. One of the many places where you can earn money on the net is at online casinos. More →

Originally posted 2009-03-17 02:10:22.

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Identify Money Making Keywords06.08.16

There are quite a number of ways to make sure whether the keywords on your website are making money for you or not. The general rule is not using the keywords for more than 20 to 22 times in a website. If you are using your keywords 200 times in different web pages of the site then the search engines may not like it. More →

Originally posted 2008-07-18 01:42:56.

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Some Search Engine Optimization Tips06.01.16

Here are some SEO Tips that you should keep in mind:

  • Search for your target keyword on each of the major engines. Do the results heavily overlap? Which results are the same across many engines? Which ones are different?
  • Practice searching the link profiles of a couple top-ranked websites. Try the Google 'link:www.site.com' search for a page. Next try Yahoo!'s 'link:http://www.site.com' search for a page. Notice how much lower the Google link count is than Yahoo!'s.
  • Try Yahoo!'s 'linkdomain:www.site.com' to see how many links point to a site on the whole. Perform the same query again, but then place '–site:www.domain.com' at the end of your search query. This will show you how many external links point at a page.
  • Look at Archive.org to see how old the top five sites in Google ranking for your primary keyword are. If they are more than a year old, it is going to take a while to catch them in Google unless you have a much better holistic marketing strategy.

Originally posted 2008-06-26 18:23:43.

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