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Google & Subdomains

Google updated how they deal with subdomains. From the Matt Cutts blog:

For several years Google has used something called "host crowding", which means that Google will show up to two results from each hostname/subdomain of a domain name. That approach works very well to show 1-2 results from a subdomain, but we did hear complaints that for some types of searches (e.g. esoteric or long-tail searches), Google could return a search page with lots of results all from one domain. In the last few weeks we changed our algorithms to make that less likely to happen.

This changes subdomain strategy a bit…

Originally posted 2008-09-08 20:41:36.

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Linking Through Blogging09.13.14

When you approach any blogger for links make sure you write a short email which is easy to understand and be direct about what you want. Approach bloggers only if you feel your content is unusual and worthy of attention. Do not get into the hassle of trading links. Do not harass them with continuous emails requesting for the links. Pestering them will spoil your chances of getting links from them.
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Originally posted 2008-09-08 20:41:36.

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Directory Warnings09.06.14

Some sites that pose as directories do not provide static text links and/or their pages do not get indexed. Many of these databases will never provide any direct traffic or link popularity. Additionally, many directories require reciprocal linking and use their sites to promote aggressive high-margin products. If you link into sites that primarily promote off-topic high-margin items, then you are sharing the business risk that site owner is taking.

If you choose to spend money on directory submission, you should ensure that the directory provides direct traffic or link popularity. You can do this by checking to make sure their directory pages have some PageRank on them and are in Google's cache. Search Google for "cache:www.directory.com/page.php," and check the links of listed sites. When you scroll over a link in the directory, the status bar at the bottom should indicate the domain that the link is pointing to and not some sort of redirect. You also can right click on the link to copy link location and then paste that to the address bar.
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Originally posted 2008-02-27 09:40:57.

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Does Google Have The Wrong SiteLinks or No Links To Your Website?08.30.14

Sitelinks are the extra links that is found below the URL and description of your web page. Google chooses these sitelinks for your website which sometimes goes a little awry and links you to wrong website. If you discover that there are no sitelinks then you can follow a few simple steps. If you have a site which is totally made in flash then use text links that are standard and which can be parsed by the search engines.
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Originally posted 2008-08-18 01:39:48.

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The "Class C Checker" Tool08.23.14

This is an exceptional tool that can prove to be of extreme help for those who are looking forward to optimizing the web pages correctly. This is a tool which lets you know whether few sites are being hosted in the similar type of IP range of Class C or not. This tool will come really handy if you own a number of sites which are cross linked. If this is the case then this is a great idea to host them on the IP range of Class C. Moreover if you are looking forward to adding some links on your site then this is good to know whether they are also using the same Class C IP and this can be known with the help of this tool.

Originally posted 2008-09-11 06:18:22.

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SEO Worst Practice Manual08.16.14

This post is dedicated to some of the tricks people try to play on search engines. The following are some of the most common current techniques:

  • reciprocal link trading, free-for-all link exchanges, and other bottom feeder links arenot effective
  • page onload redirects arerisky, but some do well with it short term
  • link renting areeffective if you are creative
  • interlinking many small sites to gain popularity areeasy to leave footprints unless it is done well
  • keyword stuffing and hiding text either on or off the page arenot effective unless intent looks legitimate
  • cloaking areeffective until they catch it
  • automated content generation aredepends on intent
  • cross site scripting errors areeffective short term, but usually solved quickly

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Originally posted 2007-01-12 00:54:16.

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Site Optimization for Dummies08.09.14

Your home page is just the starting point for what will probably be a very multi-layered and multifaceted website. As such, it is important to look at every page your site contains to ensure a cohesive, streamlined design that works well with search engines as well as customers. Keep the following in mind:
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Originally posted 2007-12-19 16:17:51.

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Google & Duplicate Content08.02.14

Since December 2004, webmasters have been noticing Google has been tweaking their duplicate content filters. If you have many pages with near similar content, then they may struggle to rank in Google.

If you rewrite your URLs, make sure they are not getting indexed under the old and new URLs. Also, ensure print only and other versions of similar content are not getting indexed. WebmasterWorld had a good thread about the topic at http://www.webmasterworld.com/forum30/31430.htm

As automated spam spreads and rich consumer feedback is posted to the web, hollow merchant sites will be forced out of the Google search results, which is a trend that has been going on for a couple years now.

The best solution to that problem is to be able to collect rich user feedback on your site or find other value add ideas to differentiate your site from websites that are hollow product databases.

Originally posted 2008-06-07 00:56:09.

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Building a Targeted Link Network On a Budget07.26.14

I'm sure many of you have spent time making dummy sites with the sole intention of having those sites link to your main site. For example, you may have a forum on Snowboarding, and in order to drive traffic to your main site, you create 60 sites about specific snowboarding niches, such "Colorado Snowboarding" or "Advanced Snowboarding Techniques" Each site links to 20 of the other sites, while the main navigation links on each site all point towards your main site. If the strategy is executed correctly, you now have 60 portals driving traffic to your site. If you're main site already has PR, linking back to a handful of those sites is a good way to start passing the PR down the chain. More →

Originally posted 2007-02-11 01:58:22.

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A Secret Way Of Getting Traffic07.19.14

Submitting to Online Directories

If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from?

One of the better ways to get traffic for your site is to submit your site to the many directoriesthat exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy.

In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category.

Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (http://dir.yahoo.com), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year.
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Originally posted 2007-02-27 23:35:55.

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