Meta Description Strategies from Google
A recent post at the Google Webmaster Central Blog by Raj Krishnan is definitely getting a lot of webmasters attention.
Google are recommending sites to write a good Meta Description for a higher click-through-rate (CTR). Usually for sites that don't have a meta description Google selects snippets by using a number of different strategies for the benefit of the webmasters.
Snippets are the description that Google display right below the Title link of a search result and a bad Meta Description means that you'll get a lower CTR from an organic listing.
Basically, a good meta description can definitely increase your sites traffic and visibility.
Why does Google care about meta descriptions?
We want snippets to accurately represent the web result. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL's content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics. Keep in mind that meta descriptions comprised of long strings of keywords don't achieve this goal and are less likely to be displayed in place of a regular, non-meta description, snippet. And it's worth noting that while accurate meta descriptions can improve clickthrough, they won't affect your ranking within search results.
*Improve snippets with a meta description makeover*
Popularity: 18%
