Quality Content = Good SEO!
Lots of people will tell you to create lots of quality content without ever giving a legitimate definition of what quality content is. The web is a big social network, and the trick is to get your messages to spread further and faster than your competitors. Usually, creating more pages does not do this as well as creating a
better idea.
The Web was designed to save people time or give away useful information. The closer you can align a portion of your business model or website with those concepts, the better chance you have at achieving extreme success.
While many SEOs hold back their secrets so they can profit from them, I give this e-book free to charities and post most of what I learn to my blog. I not only help people, but my syndicated network grows. I have been found by prospective customers from word-of-mouth in forums I have never heard of. One day I got a thank you e-mail from a person from a religious forum and about ten minutes later got a thank you from a person from a pornography forum.
What is Quality Content?
Quality content is conceptually unique content that people would want to read and link at. If you want people to pay attention to you it is important that your create content that is conceptually unique.
Writing Ideas to Spread
Rather than being so focused on search that you try to match keywords, you can also market certain ideas with the intent to spread. By writing a headline that is juicy, intriguing, or controversial, you stand a much better idea of seeing that idea spread. Search engines follow people. If you spread good ideas then search engines will trust you.
Write Content to Target the Ideal Prospect
When you write content, you do not want to create something that makes everyone happy. You want to write to the ideal target customer because your writing will have the greatest effect on the people you are trying to target.
If you write too broadly, or try to make too many people happy, then your ideal prospects will not convert as well, as they may become disinterested or offended by attempts to write to less-targeted prospects. The lower quality prospects are going to convert poorly no matter what you do.
The reason many hyper-focused sales letters are still a mile long is because the people who are most interested in the topic are more inclined to want to keep reading.
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