Directories Requiring Reciprocal Link
Some directories require reciprocal links to be listed in them. I do not recommend swapping links with most of these types of directories. Directories are intended to list sites. Sites are not intended to list directories. If you like something, then feel free to link to it, if not, then don't. Some vertical niche directories are of high enough quality to deserve links, but most are not.
Link popularity is a currency, and if you are lacking money (as I was when I started on the web), you may need to reciprocate a few links off the start, but if you get too aggressive with link trades, you will be digging yourself a hole by making your link profile unnatural, and you can waste many hours of time.
The exceptions to this rule are that I am usually willing to reciprocate links with the following directories:
- Extremely powerful sites that I do not believe are going to get penalized. Generally this type of site still should be on the same topic as your site.
- Directories that are well-focused and are defined as an industry hub in my topic. The SEO Consultants Directory, for example, would not be a bad directory for SEO sites to link to.
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