Google Webmaster Central
Google provides obtuse data to the general facing web public. They are more willing to show site owners more granular data once you have verified that you own your site.
Inside of Google Webmaster Central they show you
- A much larger list of your inbound links, and the associated anchor text
- Keywords you are ranking for, and keywords that drive the most traffic to your site
- Any crawling errors, 404 errors, or pages that are blocked in your robots.txt file
- If your site is penalized in Google, and allows you to submit re-inclusion requests.
- Control of your site links if your site shows site links for search queries related to your brand.
You can use the information from Webmaster Central to help you fix broken links, reclaim link popularity, and ensure the important parts of your site are being indexed.
If you have a site you do not like being associated with it is recommended that you do not register it with Google Webmaster Central.
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