Google & Authoritative Domains

Posted in Google on May 11, 2008

Content on a new domain with limited authority will not rank as well as content on a trusted domain name. Through 2006 Google placed significant weighting on trusted authoritative domains. According to Hitwise and the NYT in November of 2006, search provides roughly 22% of the web traffic to many newspaper websites, with roughly 2/3 of that traffic coming from Google.

Google is not sending these newspapers so much more traffic because the newspapers are doing SEO. They are sending more traffic for a variety of concrete reasons:

  • Google wants to rank informational pages.
  • Many of these newspapers are well trusted offline within their communities.
  • Newspapers have an informational bias and their articles consist of real unique human written text.
  • Google feels they can rely on long established businesses and sources of power more than the average website.

    • The more your sites (or sections of them) look like a trusted newspaper, the easier it is going to be to rank well in Google.

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