Posted in Google, Link Building on Jun 02, 2008
Google using multiple algorithms in conjunction can allow them to place exceptional positive bias on links that fit most or all their bolt on relevancy boosting algorithms. This means the best links are those from the following places:
Well-trusted sites (think of sites that were chosen as seed sites or linked to from seed sites in the TrustRank algorithm)
Sites that are on your theme
Pages on that site that are about your topic, which is linked to from many sites on your topic, and also link to other resources similar to your site
The anchor text of these pages would include some versions of your primary keywords
The link would drive direct, targeted traffic that may convert to sales or secondary citations from other trusted sites
Pages that rank well in the search results for your topic
Sites that are easy to link to and hard to get a link from
Sites that are well-read
The easiest way to get natural-looking quality linkage data is to create something people would want to link to without you needing to ask them.
Google is much better than its competitors at counting only quality links as votes.
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