Google & Duplicate Content
Since December 2004, webmasters have been noticing Google has been tweaking their duplicate content filters. If you have many pages with near similar content, then they may struggle to rank in Google.
If you rewrite your URLs, make sure they are not getting indexed under the old and new URLs. Also, ensure print only and other versions of similar content are not getting indexed. WebmasterWorld had a good thread about the topic at http://www.webmasterworld.com/forum30/31430.htm
As automated spam spreads and rich consumer feedback is posted to the web, hollow merchant sites will be forced out of the Google search results, which is a trend that has been going on for a couple years now.
The best solution to that problem is to be able to collect rich user feedback on your site or find other value add ideas to differentiate your site from websites that are hollow product databases.
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