How to do Well in Yahoo! – PART 2
……continued from PART 1
At the 2004 Las Vegas WebmasterWorld World of Search Conference, Yahoo! stated that they prefer if you have somewhat shallow directory paths of three or so levels deep or less.
example 1:
www.mysite.com/cheese/cheddar/sharp/yummie.html = good
example 2:
www.mysite.com/chs/chd/shrp/eat/now/today/yummie.html = bad
At the 2004 Chicago Search Engine Strategies conference, Jon Glick stated that Yahoo! looks at both the links to a page and the links to the site to help determine the relevancy scores of a particular page. While Google does not clearly state what they do, it is quite clear that a page on a trusted authoritative domain will outrank the same content on a newer domain with less trust.
Originally posted 2008-06-13 23:06:23.
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