Ask.com Search Distribution
Ask has a distribution of around 3% of the U.S. search through Lycos, Ask.com, Excite, My Way, and iWon. For a number of years, My Way was the default home page on Dell computers, but more recently Google partnered with Dell.
InterActiveCorp bought out Ask and cross promotes Ask on their other properties such as Expedia.com, Ticketmaster.com, and Match.com.
On the Ask site, they blend Google AdWords ads at the beginning of search results on highly commercial terms. You can also buy Ask pay-per-click ads directly. Ask will display internal ads for a particular search query only if they feel they will make more money from them than from running AdWords ads. Ask also sells banner-based advertising and Kelkoo product ads for some of their more expensive words.
Popularity: 10%
