How To Rank Well in Ask
Ask is usually one of the slower engines at picking up new websites. The average time for picking up new sites is about a month and a half.
Since the primary focus of Ask is on local communities, it can take a long time to rank well in it. You will need to find ways to embed yourself in the correct local communities to list well for competitive terms. Social interaction is key.
Ask has two sections to its search engine results pages. The results section is filled with the sites that are considered the authority websites. They also provide a "refine" section. This section lists other terms in the local, associated, term space. For example, cheese may have phrases like cheddar in the refine section.
Due to their small market share, their slow crawl speed, and their reliance on links from topical experts, I would not worry about ranking in Ask. I would probably spend most of my time focusing on the engines with a greater reach.
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