Relevancy is QUEEN!
There has been a lot of talks and debates between seo experts and there are lots of conspiracy theories as to why these things happen.
Most webmasters are easily to get caught up in these webs of intrigue.
Webmasters now are more focused on web content and link building. Although link building is important in terms of seo but it does not make it as the queen of seo. Web content and link do help in your rankings but sometimes, they are not relevant. IN other words, RELEVANCE is QUEEN!
If lets say your blog is talking about health, then health related posts is best supported by health related link exchanges. Relevance!
If your blog or site is about health, then exchanging link with a pr 8 finance site might help in short-term but in long term in terms of relevance…it is definitely not a good strategy.
So the best strategy is…?
Keep EVERYTHING relevant and I mean EVERYTHING! It's just that simple.
Make sure that you only do link exchanges to sites that are relevant to your sites content. Don't put links on a special links pages. Place link in a page with relevant content. This is because links pages are constantly abused. There are rumors that special pages such as links, resources or partners will not pass their PageRank values. Although Google never confirmed this but still you could be wasting your time building links that has no benefit to your site at all.
Take a look BBC.co.uk and Independent.co.uk. News sites are the best examples for seo relevance. If you noticed, in every article or report, they have at least 2 or 3 relevant internal links to other articles on the same topic. Sometimes they also place external link to a related news. RELEVANCY!
Another benefit relevancy is that you can also add value of your site to the search engines and also to your users/visitors.
Hopefully by now you already understand why relevance runs a close second to content.
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