Search Engine Optimization (SEO) Blog

Are you one of those webmasters who optimized their web page once and forgot to review it again? The only reason is that they are not well aware of the fact that search engine optimization tips keep on changing every year.

If you are not updating them on a regular interval then tat one point of time you might find your site listed at the last page of the search engine results. The best way to get yourself updated about the latest SEO tips is to use (more…)

Popularity: 8%

One of the best targeted traffic source is Google Adwords. Google Adwords is a great way to advertise your website. With Google Adwords, you are guaranteed to get increased targeted quality traffic. (more…)

Popularity: 6%

The world seemed to become tougher each day to numerous individuals. Not everybody may feel its stiffness, but then, it is for sure that a significant number is affected with it. That is why, almost all find their way out, looking for different jobs may it be from any companies hiring for employees and just can be visited in person, or what is famous today – home-based businesses, making money just at the comfort of your home with the use of your computer.

Making money online has been one of the people’s approaches nowadays in respond to their needs. In point of fact, there are loads of several ways on how to make money online. Google Adsense is one of them that would help you earn extra income on your advantage.
(more…)

Popularity: 7%

Since different search engines weigh different parts of their algorithms differently, they can all have similar relevancy while having significantly different search results.

Some people are quick to ask how their sites are being penalized in one search engine because they rank well in others. While many sites do get penalized for aggressive spamming techniques, most sites that do not rank well usually just fail to satisfy the specific ranking algorithm for that specific engine in question.
(more…)

Popularity: 12%

Google Product Search is Google's shopping search engine. Via Google Base, it accepts free merchant product feeds. It also searches the web to find products and match them up with their associated images as a backfill.

To optimize your site for great Google Product Search listings, you need to submit a data feed to Google Base. It is a good idea to use descriptive image names and titles as well as use your keywords in the data you submit to get top Google Product Search placement.

Popularity: 7%

Sometimes people can hijack the search results of other webmasters. This is rather uncommon in most fields, but if you get into high-margin areas, such as prescription drugs, it is much more common.

In May of 2005, Google actually had one of their sites hijacked. Notice below how the Google AdSense site is showing up as being part of the all-in-one-business.com domain.

(more…)

Popularity: 7%

Yahoo! has a tool called Yahoo! Mindset that allows you to place greater emphasis on commercial or informational results.

By default, Google tends to bias the search results heavily toward informational resources. This makes business sense for them for many reasons:

Popularity: 6%

Since December 2004, webmasters have been noticing Google has been tweaking their duplicate content filters. If you have many pages with near similar content, then they may struggle to rank in Google.

If you rewrite your URLs, make sure they are not getting indexed under the old and new URLs. Also, ensure print only and other versions of similar content are not getting indexed. WebmasterWorld had a good thread about the topic at http://www.webmasterworld.com/forum30/31430.htm

As automated spam spreads and rich consumer feedback is posted to the web, hollow merchant sites will be forced out of the Google search results, which is a trend that has been going on for a couple years now.

The best solution to that problem is to be able to collect rich user feedback on your site or find other value add ideas to differentiate your site from websites that are hollow product databases.

Popularity: 8%

Jeff Dean, a Google engineer, also talks about Google's technology a bit in this video at:
http://www.uwtv.org/programs/displayevent.asp?rid=2459

Since Google has the broadest distribution, people also work the hardest to game their system.

Google tends to take the view that any relevancy manipulation is inherently wrong and the SEOs are the enemy. In doing this, Google often prevents many quality resources from ranking and ends up having substandard relevancy. It seems they would rather make their own results slightly substandard than allow others to manipulate their index.
(more…)

Popularity: 9%