Search Engine Optimization (SEO) Blog

High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business.

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

Paid search results are worth $37.7 million per day
Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that's about $37.7 million per day).

Advertisers wouldn't pay Google so much money if they didn't profit from it. The dollar amount indicates how much it is worth to be listed on Google's first result page. And these numbers only represent the value of the paid search results.

Listings in the natural search results are worth even more (more…)

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Google's Ad Traffic Quality Center is closely followed by a similar service from its rival, Yahoo.

Click fraud is still a major problem to Google and advertisers as well. High-Profile lawsuits have been made as a result of business people contending not enough is being pro-actively done to keep their budgets from being a victim of illegal clicks.

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You know what is pay-per-click (PPC) advertising?

It's usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

Instead of me trying to explain how it works to you, I'll just provide an eReport that explains this– for free. However, it's written by other author but it's a good guide to get started.

Download it at:
- Link 1
or
- Link 2

Popularity: 15%