SEO Planning and Strategy • 01.31.12
One of the first things I like to do is set some basic goals. Certainly when SEO is in the mix, gaining high organic rankings would likely be the call of the day. While traffic is great, targeted traffic is far better. For each targeted phrase or keyword, there is a corresponding action associated with it. If it is a sale or a sign up, there is likely a conversion metric at the other end at some point. So our initial goal would likely be promoting/marketing a product, service, event or community. We also would set a benchmark variable to establish what events quantify a successful campaign. Now we have a general goal of what we want the user to do.
Next some thought goes into WHO we believe our end users, or market group, will be. Understanding a target market's mind set will go a long way to identifying likely terms to research for you campaign. Also start seeding a list of associated Keywords and Phrases Much of the early brainstorming pays off in a more focused and comprehensive approach to the SEO campaign.
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Originally posted 2007-02-20 02:54:47.
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