Search Engine Optimization (SEO) Blog

One of the first things I like to do is set some basic goals. Certainly when SEO is in the mix, gaining high organic rankings would likely be the call of the day. While traffic is great, targeted traffic is far better. For each targeted phrase or keyword, there is a corresponding action associated with it. If it is a sale or a sign up, there is likely a conversion metric at the other end at some point. So our initial goal would likely be promoting/marketing a product, service, event or community. We also would set a benchmark variable to establish what events quantify a successful campaign. Now we have a general goal of what we want the user to do.

Next some thought goes into WHO we believe our end users, or market group, will be. Understanding a target market's mind set will go a long way to identifying likely terms to research for you campaign. Also start seeding a list of associated Keywords and Phrases Much of the early brainstorming pays off in a more focused and comprehensive approach to the SEO campaign.
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Originally posted 2007-02-20 02:54:47.

Popularity: 4% [?]

There are many reasons why huge Flash files are evil:

• Those who view a Flash intro are usually not interested in seeing it every time they come to your site.
• Flash development is an expense that is rarely justified and is rarely focused on the needs of the site visitor. Some Flash developers also protect their Flash files to prevent others from editing them, which means that you may need to hire them to make changes or design a new site if the Flash file has errors.
• Search engines struggle to index, navigate, and classify flash. Flash typically offers little descriptive content, so even if engines could index it, most won't care to
• Flash files take a while to load meanwhile, the user may be hitting the back button (kiss, kiss, goodbye).
• Even if search engines can determine the content of Flash programs, most Flash designers place all the Flash in one program, which makes it hard for search engines to want to refer people to it.
• Some people use meta refreshes and other arbitrary Flash detection technologies that disable the browser back button. Google AdWords will not allow you to advertise sites that have the browser back button disabled.
• A Flash designer once disabled the back button on one of my client's websites. He wanted to charge her $4,000 to fix a problem caused by his own incompetent behavior. It took me ten minutes to fix it, and he no longer does design work for her.

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Originally posted 2008-02-12 23:38:06.

Popularity: 5% [?]

Sitelinks are the extra links that is found below the URL and description of your web page. Google chooses these sitelinks for your website which sometimes goes a little awry and links you to wrong website. If you discover that there are no sitelinks then you can follow a few simple steps. If you have a site which is totally made in flash then use text links that are standard and which can be parsed by the search engines.
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Originally posted 2008-08-18 01:39:48.

Popularity: 3% [?]

In Search Engine Optimization, an important way on how to boost your SERP (search engine results page) ranking would be to rely on meta-tag keywords. For the newbies in this field, keywords do not automatically exist in meta-tags. In fact, every word you find on your page would be referred to as the keyword. What you have to do is to make key phrases by stringing keywords together. In order to get more traffic from search engines, come up with key phrases that are closely related to your titles and content.
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Originally posted 2008-06-28 09:16:08.

Popularity: 5% [?]

Since TrustRank is topic-independent, it could place too much relevancy on topics that are overrepresented in the seed set of trusted sites. Thus you could use DMOZ or the Yahoo! Directory to help extend out the seeded sites to a broader array of sites and topically bias their TrustRank score based on the categories in which they are listed. You could then filter out the bottom half of trusted sites in each category to prevent too many spam sites from being selected as trust sources.

There is significant effort being placed on looking for ways to move the PageRank model to a model based upon trust and local communities.

Originally posted 2008-05-28 01:59:31.

Popularity: 2% [?]

Linking has always been an important SEO trick that helps the websites to get a lot of traffic and help them to get quite a number of potential customers. Now links are of two types. You can place links related to your websites on the other websites clicking on which the visitors will land up to your website. (more…)

Originally posted 2008-07-16 12:26:33.

Popularity: 5% [?]

For the past few months, it seems that more and more people are getting desperate to earn a living. Ever since the recent economic downturn, a lot of people who lost their job finds new hope in the world wide web or the internet world. One of the many places where you can earn money on the net is at online casinos. (more…)

Originally posted 2009-03-17 02:10:22.

Popularity: 9% [?]

Lots of people will tell you to create lots of quality content without ever giving a legitimate definition of what quality content is. The web is a big social network, and the trick is to get your messages to spread further and faster than your competitors. Usually, creating more pages does not do this as well as creating a
better idea.

The Web was designed to save people time or give away useful information. The closer you can align a portion of your business model or website with those concepts, the better chance you have at achieving extreme success.

While many SEOs hold back their secrets so they can profit from them, I give this e-book free to charities and post most of what I learn to my blog. I not only help people, but my syndicated network grows. I have been found by prospective customers from word-of-mouth in forums I have never heard of. One day I got a thank you e-mail from a person from a religious forum and about ten minutes later got a thank you from a person from a pornography forum.
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Originally posted 2008-02-09 10:20:21.

Popularity: 5% [?]

SEO can be widely used as a tool of making money even if are doing the business online or from home. Almost all the website owners of today has become aware of the fact tat their websites can fetch them a lot of money only if they optimize the web pages properly. (more…)

Originally posted 2008-07-15 10:09:07.

Popularity: 4% [?]