Search Engine Optimization (SEO) Blog

One of the primary ways that search engines find site pages is by following the links from your home page to other inside site pages (this process is also known as "spidering" or "crawling"). In order to allow search engines to effectively crawl your site and locate your inside pages, it is important to ensure that your menu structure does not present search engines with any barriers that interfere with their ability to follow internal links. Complicated JavaScript or other dynamic menu features can sometimes get in the way of effective crawling. As far as search engines are concerned, when it comes to finding links to your site pages, the simpler the better.
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Originally posted 2007-03-08 23:36:15.

Popularity: 5% [?]

You may have hear it here and there, get links, get lots of links to your website. By getting links, it is the solution to your website problem. Well, what people are saying is not a myth according to my experience and I believe that they are true.
Getting a related backlink to your site will boost up the authority of your site in the eyes of search engines. Having related and relevant content with each other's site represents the legitimacy of your site to search engines that it is not just another spam blog. The whole idea about related backlinks is that as long as it is relevant, related and natural then it's all good.
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Originally posted 2007-10-11 06:33:42.

Popularity: 8% [?]

On-page Optimization Explained

There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page.

Search engines want to know first and foremost what a web page is about. So they will look at the various word elements. Search engine robots (or "bots") cannot read images or things like javascript or most other scripting languages. So they have only the pure text to rely on. They look for various clues within the HTML (hyper text markup language) on the page to find out the important words.
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Originally posted 2007-03-17 19:13:00.

Popularity: 19% [?]

Some directories have recently been removed from Google's cache, while others are not crawled very deeply. Additionally, some of them have not had their cache dates updated in a great deal of time. Google might be trying to slow the growth of directories by not counting the links from many of them. Make sure you check the cache before paying for a listing.

Some of the directories will have a greater effect on relevancy in MSN or Yahoo! than they do on Google, so even if a directory is not counted by Google, the link price might still be cheap for its effects on other search relevancy algorithms.

Many directory owners are building multiple related directories. Some search algorithms such as Google Hilltop are likely to automatically filter out some of the relevancy score from a second directory if it is easily identifiable as being related to the first directory.

The one-time listing fees make directories exceptionally appealing, but expect that many directories will eventually be ignored by some of the search engines. In my perspective, that cost is factored into the listing prices. I average out the link costs for links from a number of sites. If I can spend $1,000 and get a dozen or two dozen well-trusted links, then that is going to be a good buy for launching a site.
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Originally posted 2008-02-29 13:15:32.

Popularity: 6% [?]

Most directories are not of amazingly high quality, listing many lousy websites. Martinibuster, a link building guru, often emphasizes avoiding being heavily located in known SEO circles.

For example, common SEO strategies for a new site might be to list a site in a bunch of directories, write a press release or two, trade links with many low-quality sites, get a few links from signature files from SEO forums, and submit a few articles to various article banks.

If your link profile matches that of most SEO websites, then it may be harder to rank than if you can come up with creative ways to get links from places that few other SEOs are listed.
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Originally posted 2008-02-29 12:45:11.

Popularity: 5% [?]

When the supplemental index was first launched Google labeled the supplemental results. SEOs came up with hacks for figuring out how many supplemental results different websites had, and after they got popular Google disabled them and removed the supplemental results label.

Google has an auxiliary index where it stores some documents it may not trust enough to include in its regular index. Supplemental search results are used to provide search results when not enough regular search results are available. Why do sites get put in the supplemental results?
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Originally posted 2008-05-29 00:12:06.

Popularity: 4% [?]

A recent theme in SEO is finding ways to appear natural. Search engines do not want the most optimized sites at the top of the search results. They want the best pages and best sites.

There are only so many things search engines can look at to determine the quality of a website. You can emulate many of them, but as search algorithms advance, it will continue to get more difficult. Inevitably, influencing people directly (instead of going after the algorithms) is going to have a higher ROI for many webmasters.

How do you create a natural linkage profile? Create something that lots of people link to without you needing to ask them. Build a real brand that will get people's attention.

How do you write optimized content? Make the page title clear and then write content remarkable enough that people will want to reference it.

Originally posted 2008-02-05 09:07:16.

Popularity: 5% [?]

Have you noticed that it is easer to get ranked higher on Google with older websites than it is with new websites? Have you ever wondered why is this so and what does it take for you to do to get a high ranking if you have a new website?

Why is it easier to get high rankings with older websites?

Spammers oftenly use brand new domain names to make a quick profit. Spammers often buy hundreds of domains at once and fill them with crap or scraper content and hoping to make a profit with the advertisements that appears on the sites (usually spammers use AdSense to put ads on these kind of sites). Black-hat webmasters also sometimes use new domains to test for new search engines exploit (mainly on spamming techniques)

It is obviously difficult for Google to know which sites (or domains) can be trusted and this is why Google had invented a filter system which down-ranks new websites until Google decides they can be trusted.
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Originally posted 2007-10-17 13:12:40.

Popularity: 16% [?]

Though this is a tough job to make the webmasters agree with the proposal of linking to your site but if the web page has high page rank then this becomes easy. The page rank provided by the search engines ensure that the particular web page has a lot of web traffic regularly and they are considered as good resources buy the visitors as well as the spiders. In the other sites get linked to the site then the chances are high that they will get a share of the huge traffic; hence many webmasters will like to link to your site

Popularity: 7% [?]