Search Engine Optimization (SEO) Blog

Just as there are steps you can take to improve your site's search engine performance, there are also things that can hurt your chances at optimal rankings. Below are some of the major culprits:

Avoid Frames

Sites utilizing frames typically separate the content of the page from the frameset, making it virtually impossible for search engines to find, let alone index and produce, the content of the framed pages in their results. If you have framed pages that you want to optimize for search engines, your best bet is to convert them to standard non-framed pages so that search engines can see what they have to offer for content display them properly.

Dynamic URLs

Dynamic URLs (e.g. containing "?" or "ID=") have traditionally been difficult for many search engines to crawl and index properly, although they are getting better at it. To play it safe, monitor your dynamically generated pages to assess whether or not the major search engines are finding them and, if necessary, create non-dynamic, search engine-friendly, versions of those pages on your site (e.g. yourorganization.com/about/default.asp). (more…)

Originally posted 2007-03-09 23:40:07.

Popularity: 5% [?]

You most likely have heard of duplicate content but are you aware of "internal duplicate content"?

This is when two or more pages on your site have almost the exact same content and it happens a lot more then you may realize.

Google absolutely hates internal duplicate content and if you are using some of the more popular free content management systems you might be victim of it and not even be aware of it.
(more…)

Originally posted 2007-04-29 03:46:04.

Popularity: 4% [?]

You need to create a compelling headline. The normal blog posts contain two hundred to five hundred words but make yours a little lengthy. You can prefer using lesser words if you have apt videos and pictures to supplement. If you want you can make a good impression by creating a list of things. Because of the lengthy content it makes your content look different from the usual blogs.
(more…)

Originally posted 2008-09-01 05:26:51.

Popularity: 5% [?]

There are quite a number of ways to make sure whether the keywords on your website are making money for you or not. The general rule is not using the keywords for more than 20 to 22 times in a website. If you are using your keywords 200 times in different web pages of the site then the search engines may not like it. (more…)

Originally posted 2008-07-18 01:42:56.

Popularity: 6% [?]

At WebmasterWorld forum, a hot debate about the possibility of Google removing the PageRank score from the Google Toolbar.

This is because of a few reasons:
- Toolbar PageRank numbers are always out of date…usually 3 months or more
- There are cases of 'buggy PR updates' that seriously misrepresent a sites or page's real PageRank.
- Matt Cutts (from Google) has frequently blogged that PageRank updates are a non-event around Google
- A flawed economy of massive link building and trading to increase a certain sites or page's PageRank.

Google is keeping an eye on this situation seriously despite the rants that go on and on in forum threads.
(more…)

Originally posted 2007-10-08 09:56:37.

Popularity: 5% [?]

Some sites that pose as directories do not provide static text links and/or their pages do not get indexed. Many of these databases will never provide any direct traffic or link popularity. Additionally, many directories require reciprocal linking and use their sites to promote aggressive high-margin products. If you link into sites that primarily promote off-topic high-margin items, then you are sharing the business risk that site owner is taking.

If you choose to spend money on directory submission, you should ensure that the directory provides direct traffic or link popularity. You can do this by checking to make sure their directory pages have some PageRank on them and are in Google's cache. Search Google for "cache:www.directory.com/page.php," and check the links of listed sites. When you scroll over a link in the directory, the status bar at the bottom should indicate the domain that the link is pointing to and not some sort of redirect. You also can right click on the link to copy link location and then paste that to the address bar.
(more…)

Originally posted 2008-02-27 09:40:57.

Popularity: 4% [?]

Search engine optimization is one the most important part of promoting a website. There are quite a number of individuals and companies who offer search engine optimization services at a reasonable rate. But not all of them are that skilled as they claim to be.
(more…)

Originally posted 2008-07-02 04:48:24.

Popularity: 5% [?]

The ROI of traditional Digg focused link bait was already pretty bad, but it just got much worse. In January Digg did an algorithm update which requires much more voting diversity to rank, and sometimes hundreds of votes to make the homepage.

In the past some of my friends were able to rank stories by just having a group of friends vote on the same stories. Now that Digg has so many members they de-weighted the ability of a small group to vote a story to the homepage by requiring a wider group of votes.

Originally posted 2008-02-04 01:21:56.

Popularity: 4% [?]

Believe it or not, Rich Site Summary or Really Simple Syndication also popularly known as RSS is one of the most effective yet simplest ways to add value to a certain site. So here's the Top 8 RSS Optimizing Tips:

1. Instead of the usual 10 items, give 20 or more items.

2. Most people prefer full text feeds so it's best that you don't use partial feeds

3. Organize your feeds by category

4. Include an eye-catching description of your site.

5. No tracking codes or URL

6. Free is good.

7. Rich Site Summary that contains enclosures (e.g. podcasts etc.) can get into additional Rich Site Summary directories and engines.

8. Google Sitemaps supports feeds. You can submit an RSS feed if you don't have an XML sitemap

Originally posted 2007-08-25 19:41:26.

Popularity: 4% [?]