Search Engine Optimization (SEO) Blog

Wow, have you ever wondered if there's some way to really get good traffic to your site? If you're like me, that can seem like a herculean task. You build that first web site and you find that you're getting 10 to 20 site visits a day, most of which is robots searching your site, not real traffic from potential buyers.

How do you get a web site to attract 2,000 or 5,000 or 10,000 visitors a day. That's the subject of search engine optimization. You want your site to have the attributes and information that the search engines are looking for to rank you high in their search results.
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"How To Attract 15,650 Visitors to Your Website
In 30 Days With #1 Rankings In Google!"

Product Review: Subscription to Derek Gehl's private "Search Engine Marketing Lab."

Did you know that it's still possible to attract 1,000s of qualified buyers to your website every month (i.e. FREE traffic!) using the organic search engines?

It's true… And Derek Gehl has proven it with his recently released "Search Engine Marketing Lab."

To help you get #1 and #2 rankings in the "Big 3" search engines (Google, Yahoo, and MSN) WITHOUT spending $1,000s on SEO experts or wasting 200+ hours a month reading SEO newsletters…
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I'm sure many of you have spent time making dummy sites with the sole intention of having those sites link to your main site. For example, you may have a forum on Snowboarding, and in order to drive traffic to your main site, you create 60 sites about specific snowboarding niches, such "Colorado Snowboarding" or "Advanced Snowboarding Techniques" Each site links to 20 of the other sites, while the main navigation links on each site all point towards your main site. If the strategy is executed correctly, you now have 60 portals driving traffic to your site. If you're main site already has PR, linking back to a handful of those sites is a good way to start passing the PR down the chain. (more…)

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Does anyone actually care about Alexa rankings? I do. They're an additional metric that most webmasters are familiar with. Having a great Alexa ranking can help you sell more advertising, increase your site's prestige, and sell your site at a potentially higher price. Of course Alexa ranking is not too important, but luckily it is relatively easy to achieve a great Alexa ranking.

Here's all you need to do – (more…)

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Where to Get Links

• Create content or ideas which important people can identify with and would likely link at.
• Directories may link to sites you submit.
• You can exchange links with similar web sites. If you can afford to, it is better to create legitimate business partnerships and friendships rather than just exchange links with whoever is willing.
• Writing articles about your topic and placing them on other web sites can give you inbound links via the article signature. If you submit articles to other sites, you may want to create unique content just for the article submission sites or have a longer or different version of the article on your site so that you are not fighting against duplicate content issues when others syndicate your articles.
• Writing press releases can give you inbound links.
• You can participate in forums which provide signature links. If you participate in communities and leave relevant, useful comments then eventually people may want to link to you if they start to like you.
• Buy links or rent advertising space.
• Donate to charities for links.
• People interested in your site may eventually link to you without you asking.
  Generally, this is where SEO battles are either won or lost in competitive markets.

Generally, the easier and cheaper the link is to get, the less a search engine will want to trust it. Getting other people to want to talk about you or your business (and link to you) is the golden egg of SEO.

Search engines want to count legitimate editorial citations. They would prefer not to count other types of links as votes. Some engines, such as Google, have advanced algorithms to find and discount many artificial links.
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Same Old Stuff

Creating an extremely useful web-based tool, or paying a programmer to create one for you, is one of the most effective ways to build content which will, in turn, help you build natural linkage data. Writing articles will also help you build up your link popularity.

Many web sites blindly add large sums of free content to their site because they think it will help them for low cost. The problems with adding exact copies of low quality articles are the following:

1. Since the articles exist elsewhere, yours probably will not rank as well as one of the other copies on the web.
2. Low quality content reflects poorly on you and wastes your link equity that could be going toward getting unique content pages ranked.
3. Many people add unfocused garbage to their site which loses the interest of their visitors.
4. Some unscrupulous parties copy the contents of other web sites without asking. Tools such as CopyScape make this easy to detect, although legal enforcement is cost prohibitive and too time consuming for most publishers.
5. Many tools scrape various RSS feeds and mix them to create many content pages. Content generation tools such as these will require search engines to place even greater trust on linkage data.

Some people also clutter up the Internet with search result screen scrapers and other auto content generation crap. SEO Experts are generally against generating low quality automated content as they feel it lowers the quality and functionality of the web as a whole, though it seems that some people may find it effective for generating traffic, at least until their sites get banned. (more…)

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